Starting a business feels like jumping off a cliff and assembling the parachute on the way down. It’s equal parts thrilling and terrifying, and let’s face it—a little lonely at times too. When I started Navia, I wished someone had handed me a list of essentials that would help me navigate those early, chaotic days. If you’re standing at the starting line of your business journey, this list is my love letter to you.
These 15 tools, resources, and mindsets will help you build not just a business but a life you’re proud of. Let’s dive in.
1. A Future Letter to Yourself
Before we talk tools, let’s talk heart. Write a letter to your future self—a year from now, or maybe five. In it, capture where you hope to be, what success looks like, and how you want to feel. This exercise will ground you when the chaos inevitably comes. If you’re not sure where to start, I’ve created a free guide for writing your future letter here. Trust me, this will be the most powerful resource you ever create.
2. Navia: The Leading Marketing Platform for Growing Your Business
Marketing shouldn’t feel like spinning plates while blindfolded, but for many of us, it does. Navia was born from my desire to make marketing simpler and more empowering. It’s your all-in-one partner for creating, scheduling, and organizing content—but it’s also more than that. Navia learns your unique voice and helps you connect deeply with your audience. It’s like having a marketing coach who knows exactly what your business needs to thrive.
Start saving hours (literally!) on marketing - try Navia free for 7 days!
3. A Mission You Believe In
Your business isn’t just about what you’re selling; it’s about why you’re selling it. Your mission is the foundation of every decision you’ll make. Write it down, hang it up, and revisit it often. It will keep you aligned, even when the path gets murky.
4. A Website That Tells Your Story
Your website is your handshake to the world. It doesn’t have to be fancy, but it does have to feel like you. There are many website platforms that make it easy to create something beautiful and functional, no coding required. Make sure your story and mission shine through every page.
5. An Accounting System That Makes Sense
Money can be messy if you don’t have the right tools. QuickBooks or Wave can help you track your finances, send invoices, and plan for taxes without the headache. Trust me, future you will thank you for getting this part organized early.
6. A Place to Dream Big
Every business needs a home for its ideas. Whether it’s a physical notebook or a digital tool like Notion, find a space where you can map out your vision, brainstorm campaigns, and track progress. Dreaming is part of the process—give yourself the space to do it well.
7. A Support Network
You can’t do this alone. Surround yourself with people who get it, whether it’s a mastermind group, a mentor, or even a business-focused Facebook group. These relationships will lift you up on the hard days and cheer you on during the wins.
8. Social Media That Feels Genuine
Social media isn’t about perfection; it’s about connection. And it's important that you don’t forget to show up in real time too. Share your story, engage with your audience, and don’t be afraid to get a little vulnerable.
9. A Killer Brand Kit
Your brand is more than a logo; it’s the feeling people get when they interact with you. Canva is a great resource for designing cohesive visuals that reflect your vibe. Build a brand kit with colors, fonts, and imagery that’s unmistakably yours.
10. A Way to Track Your Relationships
Relationships are the heartbeat of your business. A simple CRM (Customer Relationship Management) tool can help you stay on top of emails, follow-ups, and connections, making your customers feel valued.
11. Legal and Financial Safety Nets
From contracts to insurance, get the boring-but-important stuff sorted early. You can find and customize templates for everything from NDAs to service agreements, so you’re never left unprotected.
12. A Place to Celebrate Wins
It’s easy to get caught up in chasing the next goal, but don’t forget to celebrate your milestones—big or small. Whether it’s a champagne toast or a simple acknowledgment in your journal, these moments matter.
13. A Reliable Email Marketing Tool
Email is still one of the most powerful ways to connect with your audience. There are many email marketing platforms let you send newsletters, updates, and exclusive offers to build trust and loyalty with your customers.
14. A Way to Recharge
Burnout is real. Build systems that allow you to step away from your business when you need to. Whether it’s automating processes with tools like Navia or delegating tasks, give yourself permission to rest.
15. A Heart Full of Resilience
Let’s end where we began: with you. This journey is going to test you in ways you never imagined. But it will also reward you in ways you can’t yet see. Believe in your ability to figure it out, even when the road feels uncertain.
These 15 essentials aren’t just tools; they’re the building blocks of a business (and a life) you’ll love. Remember, you don’t have to do it all at once. Start small, trust the process, and know that every step forward is progress. And when you need help marketing your business, Navia is here to guide you every step of the way.
